VANIR
Commercial Infrastructure & Growth Engines
From board-level corporate strategy down to hands-on systems execution. We engineer the complete commercial engine—strategic finance, full-lifecycle customer growth, and granular RevOps infrastructure—that converts software companies into predictable, high-multiple assets.
In Norse cosmology, the Æsir sought power through brute conquest and martial force. The Vanir governed the foundational mechanics: trade, fertile growth, navigation, and sustainable wealth. When the two clashed, brute force could not defeat fertile systems.
Most companies plateau because they attempt to "brute force" growth: hiring larger sales teams, burning venture capital on ad spend, and ignoring the corroded plumbing underneath. Meanwhile, high-level advisors deliver 100-slide decks without touching a single API, CPQ catalog, or CRM schema.
Vanir operates as the unbroken vertical bridge. We design the corporate investment thesis, model the probabilistic finance, engineer the full customer lifecycle, and personally construct the technical RevOps infrastructure that allows enterprise value to compound naturally.
Select any layer to review illustrative focus areas, problems solved, and operational opportunities captured across the continuum.
Aligning the commercial engine directly with sponsor investment theses, multiple expansion targets, and capital return hurdles. Structuring business models that scale without systemic technical or contractual debt.
Addressing the structural friction that emerges as growth-stage software companies scale beyond early product-market fit.
Companies hit a forecasting wall: revenue plans rely on sales rep sentiment, unexpected deal slippage blindsides the board, and cash burn is untethered from actual unit economics.
We replace narrative guesswork with mathematical certainty. By introducing probabilistic forecasting and disciplined unit modeling, leadership gains the clarity required to allocate capital, pace burn, and underwrite growth with institutional confidence.
Growth plateaus because acquisition and retention are managed in silos: outbound pipeline dries up, customer churn silently erodes new sales, and pricing packaging fails to capture expansion value.
We integrate Acquisition, Retention, and Expansion into a single compounding flywheel. By engineering early churn-detection telemetry and restructuring contract packaging, we transform customer lifetime value into your primary growth driver.
Operational friction suffocates velocity: reps struggle with manual quoting, billing sync errors trigger revenue leakage, and disjointed CRM data paralyzes executive decision-making.
We build the modern technical and monetization rails. By automating custom CPQ workflows, embedding compliant payment engines, and fixing corrupt CRM syncs, we remove manual drag and create clean, audit-ready operations.
Pragmatic, high-leverage operating partnerships designed for institutional scale.
Embedded executive turnaround operator for portfolio companies facing integration failure or preparing for exit multiple underwriting.
6-to-8 week intensive diagnostic and hands-on build: engineering probabilistic forecasting, CPQ engines, and customer retention.
Co-structuring institutional venture builder funds, shared-service operational playbooks, and platform incubation.